In case you didn't know, TikTok is one of the most popular apps in the world right now, with over 1.2 billion downloads and counting. The video platform, which allows users to create 60-second clips, gave birth to the banger "Old Town Road," by Lil Nas X and popularized dance challenges like the foot-duet "OH NA NA NA."
It's also led to the rise of a wide-range of beauty and style influencers with massive followings, who upload tutorials on everything from nail-art to cosplay makeup.
Here are ten you should be following.
Promise Tamang / @promisetamang
Promise Tamang does incredible character transformations, from pop star Mariah Carey to The Grinch.
Irischel Beilin / @irisbeilin
If you love colorful eye shadow and bold lips, Irischel Beilin is your girl. She shows off fun evening looks on her channel.
Tuyet Van (Kelly) / @lovekelly
Tuyet Van Kelly's nail art is to die for. So fun and colorful—with lots of rhinestones. She does tutorials for different holidays, too.
Valentina / @bilintinamakeup
Italian makeup artist Valentina's most recent product recommendations include Too Faced's DAMN GIRL mascara and a SunKissed freckle pen from Lime Crime.
Rose Siard / @roseandben
Rose Siard does more traditional makeup tutorials and product tests, trying on big-name brands, like Fenty Beauty and Kylie Cosmetics.
Maleah Bailey / @ladyduvessa
A Seattle-based cosplayer, Maleah Bailey specializes in re-creating costumes from video games, comic books, and anime.
Mia McCorkle / @mia.nikole
Mia McCorkle's makeup looks are Halloween GOALS. She has a crazy Fourth of July "zip up" face, a Game of Thrones Khal Drogo transformation, and this Lion King inspired look.
Anna O'Brien / @glitterandlazers
Anna O'Brien's bio reads, "Everyone deserves to sparkle," and her clips truly embody the sentiment. O'Brien posts clothing hauls, plus hair and makeup transformations—often with inspiring messages about body positivity.
Paulie / @pauliesfx
Paulie, a self-taught makeup artist does intricate sci-fi makeup looks, like this Fortnite skin in the above video. He's also done a zombie unicorn, several Game of Thrones characters, and a SUPER FREAKY Bad Boy Bratz Doll.
Rose Minutaglio Staff Writer Rose is a Staff Writer at ELLE.com covering culture, news, and women's issues.