Fashion

Kylie Jenner Filed a Trademark Application to Launch Hair Care

After announcing Kylie Skin and filing a trademark for a line of baby products, Kylie Jenner isn't done yet. She's also coming for hair care, according to reports that she filed a trademark application for "Kylie Hair."

According to TMZ, the application includes every hair product imaginable: shampoos, conditioners, gels, mousse, and dye. Also listed were tools for styling like dryers, brushes, and curling irons.

While Kylie hasn't publicly confirmed any hair care line in the works just yet, we now know it's likely she will follow through: When news broke that she filed trademark applications for "Kylie Skin" last October, the launch was announced just seven months later. Kylie Skin is officially dropping May 22 with six skincare products.

While makeup is her forté, hair is a next logical step for Kylie, who is famous for constantly switching up her hair looks. She often wears extensions, wigs in colors like purple, teal, blonde, even traffic cone-orange, and has dyed her hair in the past. She's also promoted vitamins like SugarBearHair—could she be coming for supplements, too?

Kylie has proven her business prowess by launching Kylie Cosmetics in 2016 and eventually expanding from lip kits to a full makeup collection covering lips, face, and eyes. In 2018, Kylie Cosmetics expanded into Ulta's 1,000-plus stores and Kylie became a certified billionaire. She owns 100 percent of the company. Her sisters Kim, Khloé, and Kourtney Kardashian previously launched a now-discontinued collection of haircare products under Kardashian Beauty in 2015. There were shampoos, conditioners, oil sprays, masks, and leave-in conditioners, and tools.

While perusing her trademark applications, we noticed that Kylie may also be prepping her one-year-old Stormi to get in the family business too. Under Kylie Jenner, Inc. she filed for a trademark for "Stormi Webster" and listed skin care products (cleansers, creams, lotions), body care products (shower gels, bubble baths, body oils), cosmetics, and fragrances. Is she also coming out with a separate line named after Stormi? Or, is she just securing Stormi's name for when Stormi decides to launch brands in the future?

You know what they say: like mother, like daughter.

Kristina Rodulfo Senior Beauty Editor Kristina Rodulfo is the Senior Beauty Editor of ELLE.com—she oversees beauty across ELLE's digital media platforms and is an expert in product testing, identifying trends, and exploring the intersections of beauty, culture, and identity.

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